Images courtesy of Christian Dior Parfums
Aspen’s only five-star, five-diamond hotel welcomes a summer of Dioriviera, a pop-up and capsule collection conjuring the glamour of the French Riviera. Since the concept’s launch in 2018 in Mykonos, Greece, it has traveled in the form of ephemeral activations and pop-up stores in idyllic destinations around the world, from Cyprus to Bali to Beverly Hills, evolving in tandem with the house’s ever-expanding Dioriviera collection, a range of ready-to-wear clothing, swimwear, accessories, and beachwear reinvented each season by Maria Grazia Chiuri, Dior’s creative director of women’s haute couture, ready-to-wear, and accessories collections.
Dioriviera lands in Aspen in 2024 with a takeover of three treatment rooms at The Spa at The Little Nell, along with a re-envisioning of the hotel’s pool deck and hot tub cabana, inspired by the summer 2024 Dioriviera capsule collection, some of which is available throughout the season at the Dior Aspen boutique. A defining characteristic of the collection is Dior’s staple Toile de Jouy motif, which has been part of the house’s visual identity since its inception in Paris in 1946.
At the advice of his friend, the artist and fashion illustrator Christian Bérard, Christian Dior blanketed the brand’s headquarters at 30 Avenue Montaigne in the distinctive textile, and it went on to become a signature element in the Dior universe, evoking visions of travel and fantasy in keeping with the house’s opulent aesthetic. The monochrome print now adorns a variety of summery items in the Dioriviera collection and is brought to life at The Little Nell with Toile de Jouy Soleil, a celestial iteration of the Toile de Jouy pattern.
Dior’s early years of living alongside his mother’s windswept garden in the seaside town of Granville in Normandy sparked a lifelong passion for which he has famously been quoted: “Thankfully, there are flowers.” Inspired by the designer’s affinity for flowers and gardens, Dioriviera at The Little Nell includes an installation in the hotel’s floral wall and weekly garden tours in collaboration with its resident gardener.
Various food and beverage experiences are offered at a poolside cart, and an experiential activation awaits at Gondola Plaza all summer long. Meanwhile, the Dior Spa at The Little Nell features a curation of Dior retail products and a vibrant menu of Dior wellness services, including facial and body treatments highlighting its exclusive Les Solutions Professionnelles line and Dior Powered by Hydrafacial treatment, currently only available outside of the United States.