With his new Snow League, Shaun White hopes to create a whole new chapter for competitive snowboarding. © BLOTTO

Five-Time Olympic Gold Medalist Shaun White Disrupts Snowboarding with New Snow League Circuit

By Jen Murphy
Photography Courtesy the Snow League

The most decorated snowboarder of all time, Shaun White has unrivaled bona fides: Over the course of his career, the superstar athlete has racked up three Olympic gold medals and 21 podium finishes at the X Games. But his legacy consists of more than a medal count and the dizzying half-pipe tricks he pioneered. With last winter’s launch of the Snow League, he’s ensuring a whole new future for his sport. 

The first competitive federation for snowboarders, the Snow League gives athletes a world title to chase for the first time. Like alpine skiing, it comes with serious podium money: A total prize purse of $2.2 million—the highest ever in snowboarding—was offered during the inaugural season. The four-event series kicked off at Buttermilk in March 2025, and travels to Asia and Europe with a return stop in Aspen February 27–28, 2026, with a two-day half-pipe competition featuring some of the sport’s biggest names and rising stars. 

It’s a consequential—and long-overdue—new chapter for snowboarding, says White. “Hosting two events in Aspen this first season feels like the perfect way to set the tone for what the Snow League is all about,” he says. “We are giving the athletes the chance to push their limits on one of the most iconic mountains in the world, and they feed off the energy Aspen always delivers.”

Japanese snowboarder Ruka Hirano soared to a second-place finish at the Snow League’s inaugural 2025 half-pipe competition at Buttermilk Mountain. © DASHA NOSOVA
Musical duo Sofi Tukker wowed the crowd at the inaugural Snow League event with a surprise half-time performance © BLOTTO
Shaun White awards the Snow League’s inaugural men’s victors. Japan swept the podium. © BLOTTO
Japan’s rising star, Ryusei Yamada, after a successful run in the 2025 qualifiers. © DASHA NOSOVA
The top women finishers pop bubbles in celebration during the 2025 awards ceremony. © BLOTTO