Aspen Ventures COO Darcy Loeb: From Snowmass Skier to Business Leader

Where did you grow up? 

I grew up in the Chicagoland area—Libertyville to be exact—and I’ll forever be a die-hard Cubs and Bulls fan.

When did you first discover Aspen?

Snowmass was our magical family vacation spot, and I started skiing here when I was 4 years old as a “Big Burn Bear.” Over the years, it’s where I learned to ski and snowboard, had countless chairlift chats with friends and family, celebrated a few bachelorette parties at Cloud Nine, and now, watching my 5-year-old take their first turns, it feels like life has come full circle.

Which talent are you most proud of having?

Teaching and motivating others. I taught barre for 10 years and coached high school dance, and now in my role leading Aspen Ventures, that same passion translates into inspiring teams, nurturing talent, and creating environments where people thrive.

What do you consider your greatest achievement?

Professionally, launching Aspen Collection has been such a special chapter for me because I grew up skiing here and have felt so connected to this place. To now create a brand that celebrates the spirit of Aspen—and see it come to life on and off the mountain—feels both surreal and incredibly rewarding. Personally, my greatest achievement is being a mom. Watching my kids discover the world, find their confidence, and fall in love with the mountains the way I did is the most meaningful accomplishment of all.

What do you most value in your friends? 

Laughter, a free spirit, and being up for an adventure. And of course, friends who make you feel completely yourself—no judgment, just joy.

Which living person do you most admire? 

My mom. She brings light and energy into every room she walks into. Her zest for life is contagious and inspiring, and she’s taught me that joy and resilience go hand in hand.

What is your idea of perfect happiness? 

A day on the mountain with my family, followed by a delicious meal together. For me, happiness is that balance of adventure, connection, and gratitude for where I live and work.